Summary
I am a creative all-rounder with a focus on communication through design. Raised in London, matured in Los Angeles. Deep brand experience, first as a strategist, then as a graphic designer. Strong presenter and highly collaborative.
Skills
Brand identity / digital media / layouts / video editing / motion graphics / logo design / presentation design / print production / retouching / typography / UI / green screen
Fluent in Photoshop, Illustrator, Premiere Pro, After Effects, InDesign, Figma
Design Experience
2021-present: Webex CPaaS Solutions
Ideating and creating for Webex CPaaS Solutions. Focus for the past two years has been on video creation: impactful case studies, product demos, and training videos, as well as concepting, filming and editing social media content.
2020-2021: freelance design
Self-employed graphic designer working across digital and traditional media for clients including Parthian Books, Manchester University and Avalon Healthcare. Work includes digital advertising, book cover design and experiential marketing.
2019-2020: Cisco
Concepting and creating print, digital and social content for Cisco’s in-house agency, The Hatch (awarded In-House Agency of the Year in 2020). Work ranged from logos to corporate ID to conference design to magazine spreads.
2019: Hamagami/Carroll
Hamagami/Carroll is an independent agency in Los Angeles specializing in entertainment branding. Responsibilities included logo design, presentation design, and animation.
2018: Ritual Design
Ritual Design is an independent design studio in Long Beach, California. Work included packaging and t-shirt design.
Strategy Experience
2016-2018: Director of Strategy, Ayzenberg Group
At Ayzenberg, a full-service communications agency in Pasadena, I led a strategy team of diverse planners and thinkers. I introduced design thinking to the group, allowing us to work rapidly and dynamically across projects. I developed effective strategies for clients including Facebook, Microsoft, and Mattel.
2014-2016: Director of Brand Strategy, Ignition Creative
Ignition is a Los Angeles-based agency specializing in entertainment marketing. I led a team focused on bridging the brand and entertainment worlds, with clients including Netflix, Universal, and Amazon.
2006-2011: Planning Director, TBWA\Chiat\Day
In 2006 I joined West Coast agency TBWA\Chiat\Day, developing advertising strategies for clients including Visa and Pepsi. Daily interaction with agency leadership and c-level clients. I was strategy lead on the multi-award-winning Pepsi Refresh Project (2009).
Volunteering
826LA
826LA is a non-profit education centre in Echo Park, Los Angeles. I volunteered as tutor for students age 6-18, helping them with homework, creative writing, english language skills, and college applications.
Age UK
Throughout 2021 I volunteered at Age UK Islington, leading their Art Appreciation Group. I presented weekly lectures and facilitated discussions around art and design.
Hathaway-Sycamores Child and Family Services
Hathaway-Sycamore is an education centre in Highland Park, Los Angeles. I volunteered as a tutor to disadvantaged middle and high school students.